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Voice AI
Real Estate
Sample Project

24/7 Property Inquiry Voice AI

Never miss a lead with AI that books showings at 2 AM

OBJECTIVES

Capture 100% of inbound calls regardless of timeQualify leads before routing to agentsProvide instant property information from MLS listings

PROJECT TYPE

Voice AI

A growing real estate brokerage was missing leads.

15 MIN · NO PREP REQUIRED

ElevenLabs Conversational Voice AIOpenAI GPT-4 for conversation logicMLS API integration (RESO Web API)Google Calendar and Outlook syncTwilio for telephonyPostgreSQL for lead management
ElevenLabs Conversational Voice AIOpenAI GPT-4 for conversation logicMLS API integration (RESO Web API)Google Calendar and Outlook syncTwilio for telephonyPostgreSQL for lead management
ElevenLabs Conversational Voice AIOpenAI GPT-4 for conversation logicMLS API integration (RESO Web API)Google Calendar and Outlook syncTwilio for telephonyPostgreSQL for lead management

OVERVIEW

A growing real estate brokerage was missing leads. Calls came in at all hours—including 40% after business hours. Voicemails went unreturned. Leads went cold. We deployed a voice AI that answers every call, qualifies buyers, provides property details, and books showings directly into agent calendars.

THE PROBLEM

The brokerage had 15 agents handling 200+ calls per week. But analysis revealed a problem: 40% of calls came outside business hours. Voicemails piled up. By the time agents returned calls the next morning, leads had often contacted competitors.

Even during business hours, agents couldn't always answer. They were showing properties, in meetings, or handling closings. Each missed call was a potential six-figure commission walking away.

The brokerage tried an answering service. It was expensive and operators couldn't answer property-specific questions. "Is the kitchen updated?" "How far from the beach?" These questions sat unanswered.

They needed an always-on solution that could actually help callers, not just take messages.

CONSTRAINTS

  • Must integrate with local MLS for real-time listing data
  • Must connect to agents' Google/Outlook calendars
  • Callers should not feel like they're talking to a robot
  • Must handle Spanish and English calls
  • Escalation to human agent must be seamless
  • Per-call costs must beat answering service rates

DELIVERABLES

What we shipped.

01

Voice AI with natural conversation ability

02

MLS integration for real-time property details

03

Calendar integration for instant booking

04

Lead qualification scoring and routing

05

Call recording and transcription system

06

Analytics dashboard for lead tracking

07

Spanish language support

KEY DECISIONS

How we solved it.

Scripted IVR or conversational AI?

Fully conversational with guardrails

IVR trees frustrate callers ('Press 1 for...'). Conversational AI handles natural questions. We added guardrails to keep conversations on-topic and smoothly escalate when needed. Caller satisfaction was the priority.

How to handle 'Is this a real person?' objections?

Transparent AI identity with value emphasis

The AI introduces itself as an assistant that can help 24/7. Rather than pretending to be human, it emphasizes capability: 'I can give you details on any listing and book a showing right now.' Transparency built trust.

Real-time MLS or cached data?

Real-time with 15-minute cache

Stale listing data (sold properties, changed prices) damages credibility. Real-time MLS API calls ensure accuracy. 15-minute caching reduces API costs for repeated queries about popular listings.

OUTCOMES

Results delivered.

3.2x

Lead Capture

More than tripled leads captured from calls

47%

After-Hours Leads

Percentage of total leads now captured after hours

156/month

Showings Booked

Average showings booked directly by AI

18 hrs/week

Agent Time Saved

Time saved across team on initial qualification

-62%

Cost per Lead

Compared to previous answering service

TIMELINE

Project phases.

Week 1

Discovery & Voice Design

Map caller journeys, design conversation flows, select voice persona

Week 2

Integration Setup

Connect MLS API, calendar integrations, phone number provisioning

Weeks 3-4

AI Training

Build knowledge base from listings, train on common questions, refine responses

Week 5

Testing & Refinement

Internal testing, edge case handling, Spanish language tuning

Week 6

Launch & Optimize

Go live, monitor calls, refine based on real conversations

Ready to build?

Book a call to discuss your project. 15 minutes, no prep required.